A Business Coach is your partner in achieving your personal and business goals, your trainer in communication and life skills, your sounding board when making choices, your motivator when strong actions are called for, your unconditional support when you take a hit, your mentor in personal development, your co-designer when developing an extraordinary project, your wake-up call if you don't hear your own, and most importantly, your conduit to living the life you know you're ready for, personally and professionally.
A Business Coach is an expert in various areas of business but most importantly in the business of business - or the business process. Although coaches may have backgrounds in various business fields, a good Business Coach is a skilled mentor in the development of leadership skills, marketing systems, sales training systems, development of customer service systems, human resources, and financial analysis.
A Business Coach studies what makes a business owner successful. In practice, a coach takes the time to understand the owner's business completely and provides systematic development strategies that help the business owner reach his or her goals.
Unlike a business consultant, who applies a particular expertise to a specific problem and then moves on to the next consulting job, a Business Coach is a generalist who forms a respectful relationship with the owner and works to develop the whole business on a continuous basis.
A Business Coach is a trusted advisor. The traditional advisors to business owners are usually accountants and attorneys. These professionals focus on compliance. Accountants - focused on financial matters - ensure that financial statements are prepared in accordance with GAAP and that tax returns are filed in accordance with tax regulations. Attorneys are focused on legal matters, ensuring the correct business entity is selected and the various legal issues encountered in the regular course of operations are dealt with in a timely manner.
One problem for business owners is that they do not meet with these advisors regularly. With a Business Coach quite the opposite is true. We meet with our clients regularly (usually weekly), and we are always available by phone, text and email. During these ongoing, regularly scheduled meetings, business owners learn strategies and apply them to their business - now. This constant contact ensures accountability and fosters dynamic, continuous progress - and that creates incredible momentum!
Business Coaches, like athletic coaches, know the rules and the structure of the game very well and carefully observe how the game is being played. From this informed and experienced position, Business Coaches then coach owners toward steady, sustainable improvement. As an external advisor, the coach will offer a much-needed outside perspective and provide the discipline to do the difficult work of systemizing the business for sustainable improved performance!